About us

Profile

  • Company: Shubiki Corporation
  • Address: 10-1 Takadanobaba 2-Chome, Shinjuku-ku, Tokyo, 169-0075 Japan
  • Business: Digital content provider
  • Bank: The Bank of Tokyo-Mitsubishi UFJ
  • Association: The Tokyo Chamber of Commerce and Industry (TCCI), e-Learning Consortium Japan (eLC), Accreditation Council for Practical Abilities (ACPA), Forum for On-demand Lecture Circulation (FOLC)
  • Clients: Corporations, small- and medium-sized companies, government, local governments, public entities, higher esucational institutions and individuals among others

Directors and Advisors

  • Yoshito Shubiki, President & CEO
  • Harumi Yoshida, Senior Managing Director
  • Naoko Shubiki, Director
  • Iwao Futami, Advisor
  • Mitsuaki Oyama, Advisor

Biography of CEO

Mr. Yoshito Shubiki is the Founder & CEO of Shubiki Corporation. The company founded as a consulting firm, is a cross-media digital content provider of various business subjects. The content including approx. 300 pre-packaged titles under the brand name of "BISCUE Business Content" are supplied in various medias such as e-learning, mobile, and DVD among others. The number of organizational users is over 10,000 mostly in Japan which includes global corporations, small- and medium-sized companies, government, public organizations, and universities.

Through the consulting, lectures and publications, he advocates the next-generation learning organization (LO) by using web 2.0, communication and content technologies. His focus is on the bottom-up LO integrating the concept of communities of practice in each level of the organizations which leads to CSR or SR by developing the learning communities and society. He is an author of "Where are Japanese Companies? - To build the next-generation learning organization - (in Japanese)." He advocates LO through the lectures abroad as well which include those in ASTD International Conference and Expo and Harvard Asia Business Conference. He received BE in Information Physics from The University of Tokyo in 1975, worked for Sumitomo Corporation in their global marketing and then joined Shubiki Corporation as the CEO in 1987. He now works as the Executive Officer of e-Learning Consortium Japan.

History

  • 1984, Founded.
  • 1987, Management consulting started.
  • 1993, Production of business videos started.
  • 1995, Internet commerce started.
  • 1999, Mobile sites including Test on Mobile started.
  • 2000, BISCUE Business Video production exceeded 300 titles.
  • 2001, Business Test on WILLCOM official site started.
  • 2002, BISCUE e-Learning started. Approved as SCORM Adopter by ADL.
  • 2003, BISCUE e-Learning ASP started.
  • 2004, BISCUE Business DVD started. Approved as 1st SCORM2004 Adopter of the world by ADL.
  • 2005, BISCUE Movie on Mobile and Test on Mobile started. Biscue Research Institute started.
  • 2006, Learning Organization consulting started. BISCUE Business Practice Course certified by ACPA.
  • 2007, BISCUE Business DVD on network started.
  • 2008, Global business by BISCUE e-Learning ASP/SaaS started.