「How to Start a Mail-Order Business 4.Management of Customer Information」

Content

• Chapter 1 通販の顧客管理
• Chapter 2 データ集め
  • 1. 初期情報
  • 2. 追加情報
• Chapter 3 データ管理
  • 1. 管理の仕方
  • 2. 販促への活用
  • 3. その他の活用

Summary

Specific trade law, contract law electrons, and the various regulations are being put into place, beginning with privacy laws.

Development and environment such as the Internet, along with changes in consumer behavior, companies have cut back and is working on a new mail order business, we will continue operations in order to grow, knowledge of these legal make a well in knowing the exact mechanism is essential for business planning process.

Audience

direct marketing companies and staff at direct sales, marketing and planning divisions

Introduction

Factor that influences the growth, customer management
Mail order business is a protracted war. The future for big growth is necessary to the proper customer management from the beginning. What information or how to collect, how to manage this, a point clearly explained.
Moreover, the information collected is what makes sense to leverage a variety of parts. RFM is the beginning of the description of the typical techniques, you can use any part introduced.

Last modified

2008.12

Movie Presentation

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