Marketing
Marketing Research in Practice - Questionnaire Survey (3)
Marketing Research in Practice - Group Interview (3)
マーケティング入門 Total: 5 units
マーケティング理論の基本を、体系的に学べる教材です。 ビジネスパーソン必須のマーケティングセンスを養うために、ぜひご活用ください。
- Introduction to Marketing 1.What is Marketing?
- Introduction to Marketing 2.Research and Analysis
- Introduction to Marketing 3.Work Out a Strategy
- Introduction to Marketing 4.Marketing Mix
- Introduction to Marketing 5.Plan and Implement
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
マーケティング・リサーチ Total: 5 units
誰でも手軽にリサーチが行なえるようになった反面、調査計画や調査票の不備も目立ちます。 実施前に、ぜひ習得して頂きたい基本を解説しました。
- Marketing Research 1.The Meaning of Research
- Marketing Research 2.Research Methods
- Marketing Research 3.Research Plan
- Marketing Research 4.Research in Practice
- Marketing Research 5.Analysis of the Results
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
製品戦略 Total: 5 units
どのような製品・サービスを提供するかというのは、マーケティング上の重要な事項。
どのような視点で戦略を立てるのか、ノウハウを分かりやすくまとめました。
- Product Strategy 1.What is Product Strategy?
- Product Strategy 2.Product Life Cycle
- Product Strategy 3.Product Portfolio
- Product Strategy 4.Growth Strategy
- Product Strategy 5.New Product Development
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
価格戦略 Total: 5 units
価格設定は、新製品の成否と収益性に大きな影響を与える重要な判断。
考慮すべき点と、その価格への反映の仕方を学びましょう。
- Price Strategy 1.What is Price Strategy?
- Price Strategy 2.Product Features
- Price Strategy 3.Market and Price
- Price Strategy 4.Product Positioning
- Price Strategy 5.Standard and Various Prices
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
チャネル戦略 Total: 5 units
インフラや購買行動が変化する中、チャネル戦略の重要性は益々高まっています。
検討すべき点、判断のポイントなどを分かりやすく解説しました。
- Place Strategy 1.What is Place Strategy?
- Place Strategy 2.Various Channels
- Place Strategy 3.Roles and its Changes
- Place Strategy 4.How to Maintain and Improve
- Place Strategy 5.Build Cooperative Relationships
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
マーケティング Total: 6 units
なかなか売れない。どう販売戦略を立てたら良いのか・・・？
そんな時は、基本に戻ってマーケティングを見直して下さい。「マッカーシーの４つのP」に沿って、マーケティング理論をわかりやすく解説しました。
- Marketing Quick Guide 1.Basics
- Marketing Quick Guide 2.Marketing Research
- Marketing Quick Guide 3.Product Strategy
- Marketing Quick Guide 4.Price Strategy
- Marketing Quick Guide 5.Place Strategy
- Marketing Quick Guide 6.Promotion Strategy
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
アンケート調査 Total: 3 units
アンケート調査の企画段階から、調査票作成のコツ、集計の仕方まで、わかりやすく解説しました。
- Marketing Research in Practice - Questionnaire Survey 1.Planning and Sampling
- Marketing Research in Practice - Questionnaire Survey 2.How to Make a Questionnaire
- Marketing Research in Practice - Questionnaire Survey 3.Tabulation and Analysis
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
グループインタビュー Total: 3 units
消費者の生の声を聞くことができるのが、グループインタビュー。潜在的なニーズや問題を把握し、商品開発、マーケティングに活かすためのノウハウを、わかりやすく解説しました。
- Marketing Research in Practice - Group Interview 1.Planning
- Marketing Research in Practice - Group Interview 2.From Preparation to Analysis
- Marketing Research in Practice - Group Interview 3.Interviewing Technique
[e-Learning][DVD] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
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