Marketing
Marketing Research in Practice - Questionnaire Survey (3)
Marketing Research in Practice - Group Interview (3)
Introduction to Marketing Total: 5 units
Systematic teaching material to learn the basics on marketing theory. It is required to feed the commerce knowledge in business people. Please, use all the media.
- Introduction to Marketing 1.What is Marketing?
- Introduction to Marketing 2.Research and Analysis
- Introduction to Marketing 3.Work Out a Strategy
- Introduction to Marketing 4.Marketing Mix
- Introduction to Marketing 5.Plan and Implement
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
Marketing Research Total: 5 units
Even though the investigation has become so easy that anyone can understand it, it is also noticeable the lack of an investigation plan and a questionnaire. Before the implementation, we discuss the basics on learning using all the media available.
- Marketing Research 1.The Meaning of Research
- Marketing Research 2.Research Methods
- Marketing Research 3.Research Plan
- Marketing Research 4.Research in Practice
- Marketing Research 5.Analysis of the Results
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
Product Strategy Total: 5 units
What kind of products and services do you want to offer? Different aspects related to commercialization are explained clearly.
It is explained as well the know-how and the reason on having a strategic point of view.
- Product Strategy 1.What is Product Strategy?
- Product Strategy 2.Product Life Cycle
- Product Strategy 3.Product Portfolio
- Product Strategy 4.Growth Strategy
- Product Strategy 5.New Product Development
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
Price Strategy Total: 5 units
Price is an important decision and it produces a great impact on success and profitability of new products.
You will learn the important facts when setting the price.
- Price Strategy 1.What is Price Strategy?
- Price Strategy 2.Product Features
- Price Strategy 3.Market and Price
- Price Strategy 4.Product Positioning
- Price Strategy 5.Standard and Various Prices
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
Place Strategy Total: 5 units
Due to changes in the infrastructure behavior and purchase, the channel strategy value is bigger.
We will discuss the different points to consider in an easy-to-understand way.
- Place Strategy 1.What is Place Strategy?
- Place Strategy 2.Various Channels
- Place Strategy 3.Roles and its Changes
- Place Strategy 4.How to Maintain and Improve
- Place Strategy 5.Build Cooperative Relationships
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
Promotion Strategy Total: 5 units
Due to the fast change on the market framework, promotion also requires new techniques and approaches.
Several points will be explained about strategy planning and implementation.
- Promotion Strategy 1.What is Promotion Strategy?
- Promotion Strategy 2.Advertising
- Promotion Strategy 3.Public Relations
- Promotion Strategy 4.Personal Selling
- Promotion Strategy 5.Sales Promotion
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
Marketing (Rapid ver.) Total: 6 units
When sales are not good, How can you make a good sales strategy?
When that happens, please, check the basics on commercialization. Through the "four P's of McArthy", we will talk in an easy to understand way about Marketing theory.
- Marketing Quick Guide 1.Basics
- Marketing Quick Guide 2.Marketing Research
- Marketing Quick Guide 3.Product Strategy
- Marketing Quick Guide 4.Price Strategy
- Marketing Quick Guide 5.Place Strategy
- Marketing Quick Guide 6.Promotion Strategy
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
アンケート調査 Total: 3 units
From the poll planning stage, we will talk about advices on how to create the questionnaires, explained clearly.
- Marketing Research in Practice - Questionnaire Survey 1.Planning and Sampling
- Marketing Research in Practice - Questionnaire Survey 2.How to Make a Questionnaire
- Marketing Research in Practice - Questionnaire Survey 3.Tabulation and Analysis
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
グループインタビュー Total: 3 units
In order to hear the different opinions coming from the customers, group interviews will be held. It is explained clearly how to understand the potential needs as well as possible problems, and the way to understand them for marketing knowledge and product development.
- Marketing Research in Practice - Group Interview 1.Planning
- Marketing Research in Practice - Group Interview 2.From Preparation to Analysis
- Marketing Research in Practice - Group Interview 3.Interviewing Technique
[e-Learning][m-Learning] available. (How to Select Media)
(*) For e-Learning, please refer to Corporate Discount as well.
