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「Marketing Quick Guide 2.Marketing Research」

Total:6 units ≫ 1 2 3 4 5 6

[e-Learning][m-Learning] available.
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Content

Marketing Quick Guide 2.Marketing Research

  • Chapter 1 Significance of research
  • Chapter 2 Implementation
    • 1. Methods of research
    • 2. Steps

(*) For e-Learning, please refer to Corporate Discount as well.

Summary

Chapter 1 Significance of research
The increasingly sophisticated needs of fragmented concept of "sell" of consumer products has become increasingly difficult to see, making research required in order to explore it more deeply

Chapter 2 Implementation
Literature surveys and questionnaires, interviews and commentary cites a variety of research techniques and test-marketed, together

Audience

marketing and planning staff

Introduction

First Collecting accurate information is necessary
To proceed with the marketing it is essential that accurate information is gathered from a wide range marketing research. Marketing research and what it is, from the significance of it discussed with a variety of research methods. Further we discussed how to proceed in order to reach a point of clarity.

Last modified

2010.10

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Last updated 05/17/2012 |

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