「Marketing Quick Guide 3.Product Strategy」

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Content

Marketing Quick Guide 3.Product Strategy

  • Chapter 1 What is product strategy?
  • Chapter 2 Points for consideration
    • 1. Product life cycle
    • 2. PPM
    • 3. Growth strategy
    • 4. New product development

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Summary

Chapter 1 What is product strategy?
Which product types, and several classification methods, describing the strategic points for these products

Chapter 2 Points for consideration
Describes the product life cycle is essential when considering the product strategy, portfolio management based on it, and explain the growth strategy proposed by the Boston Consulting Group.

Audience

marketing and planning staff

Introduction

Becomming a cornerstone of marketing strategy
Product strategy is not deciding what to offer to the market, but rather it is an important strategy in the promoting and marketing base.

Is this product a good strategy if you regard product life cycles, PPM, growth strategies, new product development for each was clearly explained.

Last modified

2010.10

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Last updated 05/17/2012 |

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