Marketing

English editionJapanese editionSpanish editionLatin American Spanish editionFrench editionPortuguese editionChinese edition[?]

Questionnaire Survey Total: 21 units

  • English editionJapanese editionSpanish editionLatin American Spanish editionFrench editionPortuguese editionChinese edition How to Proceed with a Questionnaire Survey
  • English editionJapanese editionSpanish editionLatin American Spanish editionFrench editionPortuguese editionChinese edition How to Make a Questionnaire
  • English editionJapanese editionSpanish editionLatin American Spanish editionFrench editionPortuguese editionChinese edition Tally and Analysis of the Questionnaire Survey Results

[e-Learning] available.

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Introduction to Marketing Total: 15 units

Systematic teaching material to learn the basics on marketing theory. It is required to feed the commerce knowledge in business people. Please, use all the media.

  • English editionJapanese editionSpanish edition Introduction to Marketing 1.What is Marketing?
  • English editionJapanese editionSpanish edition Introduction to Marketing 2.Research and Analysis
  • English editionJapanese editionSpanish edition Introduction to Marketing 3.Work Out a Strategy
  • English editionJapanese editionSpanish edition Introduction to Marketing 4.Marketing Mix
  • English editionJapanese editionSpanish edition Introduction to Marketing 5.Plan and Implement

[e-Learning] available.

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Marketing Research Total: 15 units

Even though the investigation has become so easy that anyone can understand it, it is also noticeable the lack of an investigation plan and a questionnaire. Before the implementation, we discuss the basics on learning using all the media available.

  • English editionJapanese editionChinese edition Marketing Research 1.The Meaning of Research
  • English editionJapanese editionChinese edition Marketing Research 2.Research Methods
  • English editionJapanese editionChinese edition Marketing Research 3.Research Plan
  • English editionJapanese editionChinese edition Marketing Research 4.Research in Practice
  • English editionJapanese editionChinese edition Marketing Research 5.Analysis of the Results

[e-Learning] available.

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Product Strategy Total: 15 units

What kind of products and services do you want to offer? Different aspects related to commercialization are explained clearly.
It is explained as well the know-how and the reason on having a strategic point of view.

  • English editionJapanese editionChinese edition Product Strategy 1.What is Product Strategy?
  • English editionJapanese editionChinese edition Product Strategy 2.Product Life Cycle
  • English editionJapanese editionChinese edition Product Strategy 3.Product Portfolio
  • English editionJapanese editionChinese edition Product Strategy 4.Growth Strategy
  • English editionJapanese editionChinese edition Product Strategy 5.New Product Development

[e-Learning] available.

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Price Strategy Total: 15 units

Price is an important decision and it produces a great impact on success and profitability of new products.
You will learn the important facts when setting the price.

  • English editionJapanese editionChinese edition Price Strategy 1.What is Price Strategy?
  • English editionJapanese editionChinese edition Price Strategy 2.Product Features
  • English editionJapanese editionChinese edition Price Strategy 3.Market and Price
  • English editionJapanese editionChinese edition Price Strategy 4.Product Positioning
  • English editionJapanese editionChinese edition Price Strategy 5.Standard and Various Prices

[e-Learning] available.

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Place Strategy Total: 15 units

Due to changes in the infrastructure behavior and purchase, the channel strategy value is bigger.
We will discuss the different points to consider in an easy-to-understand way.

  • English editionJapanese editionChinese edition Channel Strategy 1.What is Channel Strategy?
  • English editionJapanese editionChinese edition Channel Strategy 2.Various Channels
  • English editionJapanese editionChinese edition Channel Strategy 3.Roles and its Changes
  • English editionJapanese editionChinese edition Channel Strategy 4.How to Maintain and Improve
  • English editionJapanese editionChinese edition Channel Strategy 5.Build Cooperative Relationships

[e-Learning] available.

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Promotion Strategy Total: 10 units

Due to the fast change on the market framework, promotion also requires new techniques and approaches.
Several points will be explained about strategy planning and implementation.

  • English editionJapanese edition Promotion Strategy 1.What is Promotion Strategy?
  • English editionJapanese edition Promotion Strategy 2.Advertising
  • English editionJapanese edition Promotion Strategy 3.Public Relations
  • English editionJapanese edition Promotion Strategy 4.Personal Selling
  • English editionJapanese edition Promotion Strategy 5.Sales Promotion

[e-Learning] available.

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Questionnaire Survey Total: 3 units

From the poll planning stage, we will talk about advices on how to create the questionnaires, explained clearly.

  • Japanese edition Marketing Research in Practice - Questionnaire Survey 1.Planning and Sampling
  • Japanese edition Marketing Research in Practice - Questionnaire Survey 2.How to Make a Questionnaire
  • Japanese edition Marketing Research in Practice - Questionnaire Survey 3.Tabulation and Analysis

[e-Learning] available.

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Group Interview Total: 3 units

In order to hear the different opinions coming from the customers, group interviews will be held. It is explained clearly how to understand the potential needs as well as possible problems, and the way to understand them for marketing knowledge and product development.

  • Japanese edition Marketing Research in Practice - Group Interview 1.Planning
  • Japanese edition Marketing Research in Practice - Group Interview 2.From Preparation to Analysis
  • Japanese edition Marketing Research in Practice - Group Interview 3.Interviewing Techniqueies Group Interview Edition 3. Interviewing Techniques

[e-Learning] available.

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Last updated 12/04/2018 |